From the Ground Up Book Summary

In 'From the Ground Up', Howard Schultz, the visionary behind Starbucks, shares his inspiring journey from humble beginnings to global success. He unveils the lessons learned along the way, emphasizing the importance of passion, resilience, and deep connections with community. Through personal anecdotes and insightful reflections, Schultz reveals the values that shaped Starbucks into a cultural phenomenon. This book serves not only as an autobiography but also as a guide for aspiring entrepreneurs looking to make their mark. Discover the transformative power of purpose and innovation that can uplift both individuals and entire communities.

By Howard Schultz, Joanne Gordon

Published: 2019

""Success is not just about what you accomplish in your life, it's about what you inspire others to do.""

Book Review of From the Ground Up

Longtime CEO and chairman of Starbucks, Schultz shares his ideas on the new responsibilities of leaders, businesses, and citizens in American society today, through the intimate lens of his life and work. His conflicted boyhood motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. Behind-the-scenes, we get a look at Schultz's efforts to challenge old notions about the role of business in society. An optimistic account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves.

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"Success is not just about what you accomplish in your life, it's about what you inspire others to do."

From the Ground Up

By Howard Schultz, Joanne Gordon