'Growth IQ' by Tiffani Bova unveils the secrets behind sustainable growth in today's dynamic business landscape. Bova challenges conventional wisdom and presents ten distinct paths to achieve lasting success, blending insightful data with real-world examples. Readers will discover how to identify the right growth strategies tailored to their unique challenges. With a focus on innovation, agility, and customer experience, this book promises to reshape your understanding of growth. Dive into 'Growth IQ' to unlock the potential of your business and outsmart the competition!
By Tiffani Bova
Published: 2018
"Growth is not merely a one-time thing; it’s a constant evolution of adapting, learning, and transforming your business to meet the changing needs of your customers."
"Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R & D and customer experience Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company's future"--
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“Growth is not merely a one-time thing; it’s a constant evolution of adapting, learning, and transforming your business to meet the changing needs of your customers.”
Growth IQ
By Tiffani Bova
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Tiffani Bova is a renowned author, business strategist, and innovation advocate known for her influential work in the fields of sales, marketing, and customer experience. She is the author of the bestselling book "Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business," which provides actionable insights on strategic growth in rapidly changing markets. Bova’s writing is characterized by its clarity, practicality, and a strong focus on real-world applicability, making complex business concepts easily digestible for a wide audience. In addition to her writings, Tiffani is a sought-after speaker and has been a contributor to various prestigious publications, sharing her expertise with leaders and organizations globally.
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