Customer Development Books

Build products that truly resonate with your target market using these guides to customer development. Learn how to conduct effective customer interviews, validate your assumptions, and iterate your product based on real user feedback. These books offer strategies for understanding your customers' needs and building solutions they'll love.

Startup books offer crucial guidance for entrepreneurs navigating the challenging world of new venture creation and growth. Learn about lean startup methodologies, product-market fit, and strategies for rapid scaling. Explore techniques for developing innovative business models, attracting investors, and building strong founding teams. Gain insights into startup finance, legal considerations, and exit strategies. Discover how to create a compelling company culture and lead through the various stages of startup growth. Whether you're launching your first startup or looking to innovate within an established company, these books provide essential knowledge for turning ideas into successful businesses.

The Lean Product Playbook
Traction
Monetizing Innovation

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The Lean Product PlaybookBook binding

The Lean Product Playbook

Dan Olsen

TractionBook binding

Traction

Gabriel Weinberg, Justin Mares

Monetizing InnovationBook binding

Monetizing Innovation

Madhavan Ramanujam, Georg Tacke

Hacking GrowthBook binding

Hacking Growth

Sean Ellis, Morgan Brown

Talking to HumansBook binding

Talking to Humans

Giff Constable, Frank Rimalovski, Tom Fishburne

Growth IQBook binding

Growth IQ

Tiffani Bova

User Story MappingBook binding

User Story Mapping

Jeff Patton, Peter Economy

Value Proposition DesignBook binding

Value Proposition Design

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

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