In 'Value Proposition Design,' the authors unveil the secrets to creating compelling value propositions that resonate with customers. This hands-on guide provides innovative tools and frameworks to help entrepreneurs and businesses align their products with customer needs and desires. Discover how to visually map your value propositions and identify the real reasons customers choose your offerings. Filled with practical examples and case studies, this book challenges you to rethink your approach to value creation. Are you ready to transform your ideas into powerful customer magnets?
By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Published: 2014
"The best way to create value is to understand what your customers truly want and to meet their needs in an innovative and impactful way."
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
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“The best way to create value is to understand what your customers truly want and to meet their needs in an innovative and impactful way.”
Value Proposition Design
By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
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Alexander Osterwalder is a Swiss business theorist, author, and entrepreneur, renowned for his work on business model innovation. He is best known for co-authoring the influential book 'Business Model Generation,' which introduces the Business Model Canvas, a strategic tool that has transformed how organizations design, visualize, and innovate their business models. Osterwalder's writing style is clear and visual, utilizing illustrations and practical examples to communicate complex concepts effectively. His subsequent works, including 'Value Proposition Design' and 'Testing Business Ideas,' continue to support entrepreneurs and established businesses in navigating the challenges of the modern economy.
Yves Pigneur is a distinguished Belgian author, business theorist, and professor known for his innovation in the fields of entrepreneurship and business modeling. He is most notably recognized for co-authoring 'Business Model Generation' and 'Value Proposition Design,' both of which have gained widespread acclaim among business professionals and academics alike. Pigneur's writing style is characterized by clarity and practicality, often incorporating visual tools and frameworks to enhance understanding and application. His contributions have significantly influenced how modern businesses approach strategy and innovation.
Gregory Bernarda is a renowned author known for his thought-provoking narratives and engaging prose. His notable works include 'The Silent Echo,' a gripping exploration of human resilience, and 'Whispers of the Past,' which weaves intricate tales of memory and identity. Bernarda's writing style is characterized by its lyrical quality and deep psychological insight, often reflecting the complexities of the human experience. With a keen eye for detail and a passion for storytelling, he has captivated readers around the world.
Alan Smith is an acclaimed author known for his thought-provoking novels and insightful essays. With works such as 'The Echo of Silence' and 'Waves of Change', he explores themes of human resilience and societal transformation. Smith's writing style is characterized by its lyrical prose and deep character development, often weaving complex narratives that challenge conventional wisdom. He has received numerous awards for his contributions to contemporary literature and is a prominent figure in discussions about the role of fiction in reflecting real-world issues.
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