Monetizing Innovation
In 'Monetizing Innovation,' Madhavan Ramanujam and Georg Tacke unravel the secrets of converting groundbreaking ideas into lucrative products. They challenge the myth that innovation is solely about creativity, emphasizing the essential role of monetization strategies. Through compelling case studies and practical frameworks, the authors guide readers to identify customer needs and align their value propositions accordingly. This book is a masterclass for entrepreneurs and business leaders aiming to enhance profitability through smart innovation. Dive in to discover how the right approach can turn visionary concepts into financial success.
By Madhavan Ramanujam, Georg Tacke
Published: 2016
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