Leading

In 'Leading', Alex Ferguson, one of football's most successful managers, shares his revolutionary insights on leadership and management drawn from his legendary career at Manchester United. Co-authored by Michael Moritz, the book delves into the principles that transformed a football club into a global powerhouse. Ferguson emphasizes the importance of resilience, emotional intelligence, and unyielding ambition in both sports and business. With captivating anecdotes and practical lessons, this narrative inspires readers to rethink their own approaches to leadership. Discover how to create a winning culture and navigate challenges like a true champion.

By Michael Moritz, Alex Ferguson

Published: 2016

LeadingBook binding

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