In 'Red Teaming,' Bryce G. Hoffman unveils a revolutionary approach to strategy and decision-making. This compelling guide introduces the reader to the concept of 'red teaming'—a method used by military and intelligence agencies to challenge assumptions and uncover hidden risks. Through captivating real-world examples, Hoffman shows how organizations can enhance their resilience and adaptability amidst uncertainty. The book not only emphasizes the importance of questioning the status quo but also provides practical tools for fostering a culture of critical thinking. Dive into this eye-opening exploration and discover how to outsmart potential threats before they emerge.
By Bryce G. Hoffman
Published: 2017
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Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
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View CollectionAnn Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
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View CollectionAndrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View CollectionBill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
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View CollectionCharlamagne Tha God, born Lenard Larry McKelvey, is a prominent American radio personality, television host, and author. He is best known as a co-host of the nationally syndicated radio show "The Breakfast Club," where his candid interviews and commentary have made him a leading voice in contemporary media. Charlamagne has made significant contributions to literature with his New York Times bestselling books, "Black Privilege: Opportunity Comes to Those Who Create It" and "Shook One: Anxiety Playing Tricks on Me," which offer insights into his personal journey and mental health struggles. His works have been praised for their honesty and motivational impact, resonating with a wide audience. Charlamagne continues to influence culture and inspire readers through his candid storytelling and advocacy for mental health awareness.
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View CollectionAdam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
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