In "The Four," Scott Galloway unravels the remarkable influence of Amazon, Apple, Facebook, and Google—four titans that have reshaped the modern world. He explores their shared traits, revealing the hidden DNA that drives their monumental success while exposing vulnerabilities beneath their glossy exteriors. Galloway's sharp analysis challenges readers to reconsider the implications of these companies on society and individual lives. With wit and candor, he predicts their potential trajectories and the consequences of their dominance. Dive into this eye-opening exploration and discover how these giants have altered the game of business and culture as we know it.
By Scott Galloway
Published: 2018
"The Four are not just corporations; they are the infrastructure of modern life."
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Showing 8 of 30 similar books
Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.
Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.
Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
Showing 8 of 18 related collections
“The Four are not just corporations; they are the infrastructure of modern life.”
The Four
By Scott Galloway
Discover a world of knowledge through our extensive collection of book summaries.
Scott Galloway is a well-known professor of marketing at New York University's Stern School of Business and a renowned author, public speaker, and entrepreneur. He gained prominence for his insights into the intersection of technology, business, and consumer behavior, particularly through his bestselling books, including "The Four" and "Post Corona." Galloway is also a co-founder of several companies, including L2 Inc., a research firm that helps brands navigate the digital landscape. His engaging commentary and analysis can be found on his popular podcast "The Prof G Show" and through his viral social media presence. In addition to his academic work, he is a sought-after speaker, known for his candid and provocative views on the future of business and society.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Wealthy Gardener," author John Soforic reveals the transformative journey of a father teaching his son the intricate balance between wealth and wisdom. Through a series of poignant parables, readers explore the seeds of financial success that sprout from patience, dedication, and the right mindset. The book intertwines personal anecdotes with practical advice, challenging conventional notions of prosperity and fulfillment. As the characters navigate the gardens of their lives, they uncover profound truths about happiness, legacy, and the true meaning of wealth. Prepare to dig deep into a narrative that cultivates both inspiration and actionable insights for your own growth.
In "The Lessons of History," Will and Ariel Durant distill the sweeping narrative of human civilization into profound insights that span cultures and epochs. They explore the recurring themes of war, economics, religion, and human nature that shape our collective journey. With razor-sharp clarity, the Durants argue that the past holds invaluable lessons that can guide our present and future decisions. What patterns emerge when we closely examine the ebb and flow of societies? This thought-provoking work invites readers to reflect on the intricacies of humanity's story and consider how we might navigate the path ahead.
In "Antifragile: Things That Gain from Disorder," Nassim Nicholas Taleb introduces a revolutionary concept that goes beyond resilience, presenting the idea of "antifragility"—the ability of systems to thrive and grow stronger in chaos and uncertainty. Taleb critiques conventional risk management and advocates for embracing volatility rather than fearing it. Through thought-provoking examples from various fields, he illustrates how unpredictability can be harnessed for personal and societal growth. Discover how to cultivate an antifragile mindset that empowers you to not only withstand life's challenges but to flourish because of them. Are you ready to rethink your relationship with chaos?
In "Good Omens," the unlikely partnership between an angel named Aziraphale and a demon named Crowley ignites a hilarious race against time to prevent the apocalypse. As they navigate an array of quirky prophecies and an array of eccentric characters—including a reluctant Antichrist—chaos ensues in the modern world. The duo's camaraderie blurs the lines between good and evil, challenging their celestial roles. With whimsical wit and sharp social commentary, Neil Gaiman and Terry Pratchett craft a tale that begs the question: can morality flourish in madness? Prepare for a delightful journey where the end of the world is just the beginning of an unforgettable adventure!
In "Blue Ocean Shift," W. Chan Kim and Renée Mauborgne unveil a groundbreaking strategy for businesses to escape the fierce competition of saturated markets. They introduce the concept of creating "blue oceans"—untapped markets ripe for innovation and growth. Through compelling case studies and practical tools, the authors guide readers on how to shift from a crowded space to a serene ocean of opportunity. This transformative approach empowers organizations to reimagine their future, fostering creativity and collaboration. Dive into this essential read and discover how to chart your own course to success in uncharted waters!
In "Bad Blood," investigative journalist John Carreyrou unveils the shocking rise and scandalous fall of Theranos, a biotech startup promising revolutionary blood-testing technology. Through a gripping narrative, he exposes the cunning deception of founder Elizabeth Holmes, who captivated investors and the public while hiding the truth about her company's capabilities. As whistleblowers emerge and the medical world takes notice, the web of lies begins to unravel, revealing the dark side of Silicon Valley ambition. With each revelation, the stakes escalate, putting patients' lives at risk and sparking a fierce battle for accountability. This true story of ambition, ethics, and betrayal raises a haunting question: how far will one go to achieve success?
In "The No-Cry Sleep Solution," parenting expert Elizabeth Pantley provides a compassionate roadmap for helping children—and their exhausted parents—achieve peaceful sleep without tears. With a treasure trove of gentle techniques and strategies, she debunks the myth that crying it out is the only solution. Readers will discover how to create a calming bedtime environment, establish comforting routines, and understand their child's unique sleep patterns. Pantley's insightful approach empowers caregivers to foster a loving atmosphere while effectively addressing sleep struggles. Dive into this transformative guide and unlock the secrets to serene nights for the whole family!
In "Playful Parenting," psychiatrist Lawrence Cohen reveals the transformative power of play in nurturing deep connections between parents and children. Through imaginative games and heartfelt interactions, he guides caregivers on rediscovering their playful side to better address emotional challenges and behavioral issues. Cohen illustrates how play fosters resilience and opens the door to honest communication, allowing families to navigate conflicts with ease. Packed with practical strategies, the book empowers parents to turn daily moments into enriching experiences that strengthen bonds. Dive into this insightful guide to unlock the joy and creativity that can change your family dynamics forever!