The Goal

Eliyahu M. Goldratt was an influential Israeli physicist and business management guru known for his groundbreaking work in production and operations management. He gained widespread acclaim for his Theory of Constraints (TOC), a philosophy that focuses on identifying and managing the most pivotal limiting factor to improve performance and achieve organizational goals. Goldratt's notable works include the bestselling business novel 'The Goal,' which uses a fictional narrative to illustrate the principles of TOC, as well as 'Critical Chain' and 'It's Not Luck.' His writing style is characterized by engaging storytelling, insightful dialogue, and practical applications of complex theories, making his concepts accessible to a broad audience of business professionals.

Jeff Cox is an acclaimed author known for his expertise in the culinary arts and travel writing. He is the author of several notable works, including 'The Organic Cook's Bible,' 'The New York Times Cookbook,' and 'The Art of Eating In.' Cox's writing style is characterized by its informative nature and an engaging narrative voice, bridging the gap between the kitchen and the reader's experience. He often combines insights from his culinary knowledge with personal anecdotes, making his work accessible and enjoyable for both seasoned cooks and beginners alike.

David Whitford is a well-respected author and journalist known for his engaging approach to non-fiction writing. He has contributed extensively to various prominent publications, including Fortune and Time, where his insightful analyses and storytelling have garnered widespread acclaim. Notable works include 'The New Made America,' which explores modern American entrepreneurship, and 'The Tacoma Narrows,' a captivating narrative on the infamous bridge collapse. Whitford's writing style is characterized by its clarity and depth, blending meticulous research with compelling narratives that resonate with both general readers and industry professionals.