The Power of Persuasion Book Summary

In 'The Power of Persuasion,' Robert Levine unravels the intricate mechanisms behind influence and manipulation in everyday life. Drawing on captivating psychology studies and compelling anecdotes, he reveals how our choices are often swayed without our awareness. Levine exposes the techniques used by advertisers, politicians, and even friends to guide our decisions, prompting readers to reflect on their own susceptibility. This eye-opening exploration challenges your understanding of free will and personal agency. Are you ready to discover the hidden forces that shape your thoughts and actions?

By Robert Levine

Published: 2006

"'The art of persuasion is not about manipulating others; it's about understanding the power of influence and using it to foster genuine connection and change.'"

Book Review of The Power of Persuasion

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

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'The art of persuasion is not about manipulating others; it's about understanding the power of influence and using it to foster genuine connection and change.'

The Power of Persuasion

By Robert Levine