In "The Thing Which Has No Name," Rory Sutherland delves into the hidden influences of human behavior that shape our decisions beyond logic and reason. With a blend of wit and insight, he challenges conventional wisdom, revealing how our emotions and subconscious desires often override rational thought. Drawing on psychology and marketing, he illustrates the significance of understanding the unseen forces at play in our daily lives. This thought-provoking exploration invites readers to reconsider their perceptions of value and choice. Can understanding the intangible help us navigate a world dominated by the tangible?
By Rory Sutherland
Published: 2019
""In a world filled with measurable metrics, sometimes the most profound truths lie in the unquantifiable. The things which have no name often hold the greatest power over our hearts and minds.""
To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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“"In a world filled with measurable metrics, sometimes the most profound truths lie in the unquantifiable. The things which have no name often hold the greatest power over our hearts and minds."”
The Thing Which Has No Name
By Rory Sutherland
Discover a world of knowledge through our extensive collection of book summaries.
Rory Sutherland is a British advertising executive, author, and influential thinker known for his work in behavioral economics and creativity in marketing. As the Vice Chairman of Ogilvy UK, he has developed innovative campaigns that blend psychological insights with creative strategies. Sutherland is the author of 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,' which explores the unconventional approaches to problem-solving and challenges conventional wisdom in business. He is known for his engaging writing style that combines wit, humor, and keen observation, making complex ideas accessible to a wider audience.
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