In 'This Is Not a T-Shirt', Bobby Hundreds narrates the origin story of his iconic streetwear brand and how it represents not just fashion, but a cultural movement. Through personal anecdotes and sharp insights, he unveils the struggles of entrepreneurship amidst the complex world of art and commerce. Readers will journey through the rise of streetwear, exploring themes of identity and community. The author challenges conventional notions of success, urging creatives to embrace their unique narratives. This compelling memoir will leave you questioning the true meaning of your own passions and pursuits.
By Bobby Hundreds
Published: 2020
""In a world that often tries to define us by our labels, it’s our passion and creativity that truly express who we are.""
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
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“"In a world that often tries to define us by our labels, it’s our passion and creativity that truly express who we are."”
This Is Not a T-Shirt
By Bobby Hundreds
Discover a world of knowledge through our extensive collection of book summaries.
Bobby Hundreds is an influential figure in the streetwear culture, co-founder of the iconic brand Hundreds, and an accomplished author. He is best known for his memoir, "This Is Not a T-Shirt," which offers a candid glimpse into his journey of building a brand that bridges fashion and lifestyle. His writing style is characterized by its authenticity and relatability, often reflecting themes of entrepreneurship, creativity, and personal growth. With a passion for storytelling that resonates with diverse audiences, Bobby Hundreds continues to inspire and motivate through his words and ventures.
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