In 'Where the Sucker's Moon', Randall Rothenberg takes readers behind the glittering facade of the advertising industry, revealing the cutthroat competition and strategic artistry that shapes modern marketing. The book follows the audacious campaign for Nike's iconic Air Jordan sneakers, showcasing the potent blend of creativity and commerce. Through vivid storytelling, Rothenberg explores the high stakes and personal ambitions that drive ad executives to push boundaries. As secrets unfold, the reader is drawn into a world where success thrives on the edge of desperation and deception. This captivating narrative leaves readers questioning the true cost of branding and the lengths to which individuals will go to achieve greatness.
By Randall Rothenberg
Published: 1995
"In the bustling chaos of marketing, where dreams are bought and sold, the truth often lies hidden beneath the surface, waiting for the audacious to uncover it."
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
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“In the bustling chaos of marketing, where dreams are bought and sold, the truth often lies hidden beneath the surface, waiting for the audacious to uncover it.”
Where the Suckers Moon
By Randall Rothenberg
Discover a world of knowledge through our extensive collection of book summaries.
Randall Rothenberg is an acclaimed author and thought leader known for his insightful explorations of technology, culture, and the media landscape. His notable works include 'Where the Suckers Moon: An Advertising Story,' which offers an in-depth look at the complexities of the advertising industry, and 'The Business of Ideas: The Highs and Lows of the 1990s.' Rothenberg's writing is characterized by a blend of rigorous analysis and engaging narrative, offering readers a compelling look at the intersection of innovation and society.
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In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!
Dive into the phenomenon of Facebook through David Kirkpatrick's eye-opening narrative. This engaging exploration unveils how a simple college project transformed into a global communication powerhouse. Discover the fascinating characters behind its creation and the challenges they faced along the way. Kirkpatrick delves into the societal impact of social media, raising questions about privacy, identity, and connection in a digital age. Prepare to be intrigued by the force that changed how we interact forever!
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Dive into the captivating realm of numbers with Adam Spencer as your guide. This book unravels the fascinating stories behind mathematical concepts, breathing life into what many consider dry and abstract. Spencer's unique blend of humor and insight invites readers of all ages to see numbers as more than mere symbols, but as an integral part of our world. With intriguing puzzles and mind-bending trivia, every turn of the page ignites curiosity and appreciation for the beauty of mathematics. Prepare to embark on a journey that will change the way you think about numbers forever!
In 'Leading Minds', Howard E. Gardner explores the intricacies of creativity and genius through the lens of psychological theory. He delves into the minds of influential leaders across cultures and epochs, revealing how they think and what drives their innovation. Gardner presents a compelling case for the interplay of personality, culture, and values in shaping extraordinary leaders. With a blend of biography and analysis, the book invites readers to ponder what truly defines greatness in leadership. This thought-provoking journey promises to inspire and challenge your understanding of influence and creativity.
In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?
In 'Crush It!', Gary Vaynerchuk shares his passionate manifesto for turning your passion into a profitable career. He emphasizes the importance of leveraging social media to build your personal brand and connect with your audience. With practical tips and real-life success stories, Vaynerchuk inspires readers to pursue their dreams relentlessly. The book serves as a guide for embracing the digital economy and making your mark in the entrepreneurial world. Are you ready to uncover the secrets of success and start your own journey?
In 'Where the Sucker's Moon', Randall Rothenberg takes readers behind the glittering facade of the advertising industry, revealing the cutthroat competition and strategic artistry that shapes modern marketing. The book follows the audacious campaign for Nike's iconic Air Jordan sneakers, showcasing the potent blend of creativity and commerce. Through vivid storytelling, Rothenberg explores the high stakes and personal ambitions that drive ad executives to push boundaries. As secrets unfold, the reader is drawn into a world where success thrives on the edge of desperation and deception. This captivating narrative leaves readers questioning the true cost of branding and the lengths to which individuals will go to achieve greatness.
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