Zag
In 'Zag', Marty Neumeier explores the art of differentiation in a crowded marketplace, arguing that doing the opposite of your competitors—zigging when they zag—can lead to remarkable success. He presents a compelling framework for brand strategy, emphasizing clarity, focus, and relevance. Through engaging anecdotes and practical insights, Neumeier empowers readers to ignite their creativity and embrace innovative thinking. This guide challenges conventional wisdom, pushing brands to uncover their unique voices in order to stand out. Dive into 'Zag' and discover how to pivot from mediocrity to market leadership!
By Marty Neumeier
Published: 2007
""In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs.""
Start Listening
What Readers Say About This Book
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
The Mike & Casey Show
Dive into captivating book discussions with our expert hosts
Key Points from Zag
About the Author
Marty Neumeier
Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.
Book Details
Key information about the book.
- Authors
- Marty Neumeier
- Published
- January 2007
- Publisher
- Peachpit Press
- ISBN
- 0321426770
- Language
- English
- Pages
- 178
- Genres
- BrandingBusiness and EconomicsMarketing and SalesMarket Research
Purchase Options
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
Similar books you might like →
Crushing It!
Gary Vaynerchuk
Purple Cow
Seth Godin
Building a StoryBrand
Donald Miller
Branding
Michael Johnson
The Method Method
Eric Ryan, Adam Lowry, Lucas Conley
The Sales Acceleration Formula
Mark Roberge
The Ultimate Sales Machine
Chet Holmes
Youtility
Jay Baer
The Evolving Self
Robert Kegan
Authentic Happiness
Martin E. P. Seligman
Irreversible Damage
Abigail Shrier
Crush It!
Gary Vaynerchuk
There are More Beautiful Things Than Beyoncé
Morgan Parker
The Win Without Pitching Manifesto
Blair Enns
The Alliance
Reid Hoffman, Chris Yeh, Ben Casnocha
The Power of a Positive No
William Ury
On Writing: 10th Anniversary Edition
Stephen King
An Empire of Wealth
John Steele Gordon
The Missing Piece
Shel Silverstein
Becoming a Category of One
Joe Calloway
Different
Youngme Moon
The Brand Gap
Marty Neumeier
Book of Branding
Radim Malinic
The Brand Flip
Marty Neumeier
All Marketers are Liars
Seth Godin
Branded Customer Service
Janelle Barlow, Paul Stewart
Your Ad Ignored Here
Tom Fishburne
UnMarketing
Scott Stratten, Alison Stratten
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Take your reading experience to the next level
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
Book Collections you might like →
Audrey Gelman's Book Recommendations
Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.
View Collection
David Cancel's Book Recommendations
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
View Collection
Ann Handley's Book Recommendations
Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View Collection
Albert Wenger's Book Recommendations
Albert Wenger is a prominent venture capitalist and author, best known for his insightful contributions to the intersection of technology and society. As a managing partner at Union Square Ventures, he has invested in and mentored numerous groundbreaking startups, significantly shaping the digital landscape. Wenger is the author of "World After Capital," a thought-provoking book that explores the implications of a post-capitalist society driven by abundant knowledge and digital innovation. His work has sparked important discussions about the future of work, education, and governance in an increasingly automated world. Beyond his writing, Wenger is a sought-after speaker and influential thought leader in the tech community.
View Collection
Sam Altman's Book Recommendations
Sam Altman is an American entrepreneur, programmer, and investor, best known as the former president of Y Combinator, a startup accelerator that has launched numerous successful companies, including Airbnb, Dropbox, and Reddit. Altman himself is a co-founder of OpenAI, an organization focused on ensuring that artificial intelligence benefits all of humanity. He has been a leading voice in the tech world, advocating for responsible innovation and the ethical use of AI. Under his leadership, Y Combinator grew into one of the most influential organizations in Silicon Valley, helping to fund and mentor early-stage startups. Altman’s blog and writings are widely read in the tech community, where he shares his insights on entrepreneurship, technology, and the future of AI. He has also been involved in several philanthropic ventures and continues to influence the tech world through his investments and thought leadership. His work at OpenAI has put him at the forefront of discussions about the future of artificial intelligence.
View Collection
Alfred Lin's Book Recommendations
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
View Collection
Noah Kagan's Book Recommendations
Noah Kagan is an influential entrepreneur and author known for his expertise in marketing and business growth. He is the founder of AppSumo, a platform that offers software deals for startups, and Sumo, a suite of tools for website growth. Kagan's notable literary contribution includes his book "How I Lost 170 Million Dollars: My Time as #30 at Facebook," which provides insights into his experiences and lessons learned in the tech industry. He is also recognized for his engaging writing on entrepreneurship and productivity on his popular blog, OkDork. Through his work, Kagan has inspired countless entrepreneurs and business enthusiasts worldwide.
View Collection
Andy Budd's Book Recommendations
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View Collection
Ev Williams's Book Recommendations
Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
View Collection
Alex Hormozi's Book Recommendations
Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.
View Collection
Seth Godin's Book Recommendations
Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
View Collection
Chase Jarvis's Book Recommendations
Chase Jarvis is an American photographer, entrepreneur, and founder of CreativeLive, an online education platform for creatives. He is known for his work in adventure and action sports photography, collaborating with major brands like Apple and Nike. Jarvis is also the author of Creative Calling, where he encourages individuals to tap into their creative potential. His platform, CreativeLive, has provided free and premium education to millions of people around the world. Jarvis is a vocal advocate for creativity as a means of personal and professional growth.
View Collection
Allen Gannett's Book Recommendations
Allen Gannett is an acclaimed author and entrepreneur, best known for his influential book, "The Creative Curve," which explores the science behind creativity and innovation. As the founder of TrackMaven, a marketing analytics company, Gannett has significantly impacted the fields of data-driven marketing and business intelligence. His insights on creativity have been featured in major publications like Forbes and Fast Company. Gannett is also a sought-after speaker, sharing his expertise at conferences worldwide. With his work, he bridges the gap between creativity and data, offering valuable guidance for both individuals and organizations.
View Collection
Adam Grant's Book Recommendations
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
View Collection“"In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs."”
Zag
By Marty Neumeier
Frequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.