Zag Book Summary

In 'Zag', Marty Neumeier explores the art of differentiation in a crowded marketplace, arguing that doing the opposite of your competitors—zigging when they zag—can lead to remarkable success. He presents a compelling framework for brand strategy, emphasizing clarity, focus, and relevance. Through engaging anecdotes and practical insights, Neumeier empowers readers to ignite their creativity and embrace innovative thinking. This guide challenges conventional wisdom, pushing brands to uncover their unique voices in order to stand out. Dive into 'Zag' and discover how to pivot from mediocrity to market leadership!

By Marty Neumeier

Published: 2007

""In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs.""

Book Review of Zag

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

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"In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs."

Zag

By Marty Neumeier