In 'Are Your Lights On?', Donald C. Gause and Gerald M. Weinberg unravel the mysteries of problem-solving with a unique lens. They challenge readers to ask the fundamental question: Are you truly addressing the right problem? Through engaging anecdotes and practical insights, the authors reveal common pitfalls in decision-making. The book serves as a powerful guide to sharpening your analytical thinking and enhancing your problem-solving skills. Prepare to shift your perspective and ignite your curiosity about how you approach challenges in life and work!
By Donald C. Gause, Gerald M. Weinberg
Published: 1982
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David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
View CollectionJohn Doerr is an American venture capitalist and chairman of Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley. Doerr has backed some of the biggest names in tech, including Google, Amazon, and Netscape, and has played a crucial role in the rise of the internet economy. He is also the author of Measure What Matters, which popularized the concept of Objectives and Key Results (OKRs) as a method for goal-setting in organizations. Doerr is a passionate advocate for addressing climate change and has invested in clean energy startups to help combat global warming. His contributions to tech and sustainability have made him a leading figure in venture capital.
View CollectionMarc Andreessen is an American entrepreneur, software engineer, and venture capitalist, best known for co-creating the Mosaic web browser, the first widely-used web browser, and co-founding Netscape. Andreessen is also the co-founder of Andreessen Horowitz, one of Silicon Valley’s most prominent venture capital firms, where he invests in groundbreaking technology companies like Facebook, Airbnb, and Coinbase. He is a thought leader on the impact of technology and innovation, often sharing his views on the future of the internet and startups. His contributions to the development of the web and the tech ecosystem have made him one of the most influential figures in technology.
View CollectionAna Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.
View CollectionJake Knapp is an author, designer, and creator of the Design Sprint process, a five-day method for solving complex problems and testing new ideas through prototyping. Knapp developed the Sprint process while working at Google Ventures, where it was used to help startups rapidly iterate and improve their products. He later co-authored the book Sprint, which has become a go-to resource for teams looking to streamline their creative processes and get better results in less time. Knapp's work focuses on productivity, creativity, and collaboration, with a particular emphasis on helping people do more meaningful work in shorter timeframes. His innovative approach to problem-solving has been adopted by companies worldwide, from small startups to large enterprises. In addition to his work on Sprints, Knapp is also a speaker and consultant, helping teams and organizations implement better practices for innovation and productivity. His work emphasizes the importance of focus, experimentation, and rapid feedback in driving success.
View CollectionBrené Brown is a research professor, author, and speaker renowned for her work on vulnerability, shame, and courage. Her TED Talk, The Power of Vulnerability, is one of the most-watched talks in the world, and her books, including Daring Greatly and The Gifts of Imperfection, have become bestsellers. Brown’s research emphasizes the importance of embracing vulnerability as a path to strength and connection. She has been a leading voice in mental health and personal development, helping individuals and leaders alike build more authentic and resilient lives. Her work has reshaped conversations around leadership, empathy, and vulnerability.
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View CollectionMalcolm Gladwell is a Canadian journalist, author, and public speaker, best known for his best-selling books The Tipping Point, Outliers, and Blink. Gladwell’s work often explores the hidden patterns behind success, decision-making, and social phenomena, using storytelling to make complex ideas accessible to a wide audience. He has written extensively for The New Yorker and hosts the popular podcast Revisionist History, where he reexamines overlooked or misunderstood events in history. Gladwell is known for his ability to challenge conventional wisdom and provoke new ways of thinking about human behavior and societal trends.
View CollectionBill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
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View CollectionSheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
View CollectionAubrey Marcus is an influential entrepreneur, author, and podcaster, best known for founding Onnit, a health and wellness company dedicated to optimizing human performance. He authored the acclaimed book "Own the Day, Own Your Life," which offers practical advice on improving daily routines for overall well-being. Marcus's contributions to literature extend through his insightful podcasts and articles that delve into personal development, mental health, and holistic living. As a thought leader, he has inspired countless individuals to pursue a balanced and fulfilling life. His work continues to resonate with a global audience, promoting a message of self-empowerment and holistic health.
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View CollectionEv Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
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View CollectionKeith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.
View CollectionAllen Gannett is an acclaimed author and entrepreneur, best known for his influential book, "The Creative Curve," which explores the science behind creativity and innovation. As the founder of TrackMaven, a marketing analytics company, Gannett has significantly impacted the fields of data-driven marketing and business intelligence. His insights on creativity have been featured in major publications like Forbes and Fast Company. Gannett is also a sought-after speaker, sharing his expertise at conferences worldwide. With his work, he bridges the gap between creativity and data, offering valuable guidance for both individuals and organizations.
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