Covert Cows and Chick-fil-A
In 'Covert Cows and Chick-fil-A', Steve Robinson takes readers behind the scenes of one of America’s most beloved fast-food chains. With a mix of humor and insight, he unravels the company’s unique culture and marketing strategies that have catapulted Chick-fil-A to iconic status. From covert marketing campaigns to unforgettable branding, Robinson reveals what makes this brand not just a restaurant, but a phenomenon. Readers will discover the secrets to Chick-fil-A’s success and the principles that guide its operations. A compelling read for anyone interested in brand loyalty and innovative business practices!
By Steve Robinson
Published: 2019
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