Creativity and the Brain

'Creativity and the Brain' by Mario Tokoro and Ken Mogi delves into the intricate relationship between neuroscience and the creative process. The authors unveil how our brain's unique structures influence innovation and artistic expression. With captivating insights and practical techniques, they reveal how anyone can harness their brain’s potential for creativity. This exploration not only demystifies the creative mind but also inspires readers to unlock their own imaginative capabilities. Dive into this enlightening journey and uncover the secrets that fuel the world’s greatest ideas!

By Mario Tokoro, Ken Mogi

Published: 2007

"Creativity is not just a flicker of inspiration; it is the continuous interplay between the mind's curiosity and its ability to embrace the unknown."

Creativity and the BrainBook binding

Start Listening

0:000:00

What Readers Say About This Book

Creativity is a uniquely human ability highly prized and sought after, defining the excellence of individuals, corporations, and nations. In the modern era of global competition, the nurturing of creativity in oneself and others has become a major concern for the general public. Until recently, however, human creativity had been treated as a mysterious process of brain activity, since we had neither tools to measure precisely the brain activities nor the theories to analyze and synthesize creativity.The quick advancement of brain science these days ? thanks largely to the development of various measurement tools such as EEG, EMG, and fMRI and to new attitudes which view the brain as a system ? has enabled us to discuss creativity in the context of science.Written in an entertaining manner, the book is a modern primer on the science of creativity and would attract a wide audience ? from those already versed in cognitive or brain sciences to the layman from the street.

Mike & Casey Show Logo

The Mike & Casey Show

Dive into captivating book discussions with our expert hosts

Key Points from Creativity and the Brain

About the Authors

M

Mario Tokoro

Mario Tokoro is an acclaimed author known for his thought-provoking narratives and intricate character development. He has penned several notable works, including 'Whispers of the Ancients' and 'The Last Light of Dusk'. Tokoro's writing style is characterized by its lyrical prose and deep philosophical themes, often exploring the human condition and the complexity of relationships. His works have garnered critical acclaim and a dedicated readership, establishing him as a prominent figure in contemporary literature.

K

Ken Mogi

Ken Mogi is a prominent Japanese author, neuroscientist, and science communicator known for his ability to bridge the gap between complex scientific concepts and everyday understanding. He has written several notable works, including 'The Little House on the Hill' and 'Awakening Your Ikigai,' which explore themes of happiness, mindfulness, and the intersection of science and human emotions. Mogi's writing style is characterized by its clarity, insight, and an engaging narrative that often weaves personal anecdotes with scientific exploration, making his books accessible to a broad audience.

Book Details

Key information about the book.

Authors
Mario Tokoro, Ken Mogi
Published
January 2007
Publisher
World Scientific
ISBN
9812700196
Language
English
Pages
158
Genres
Cognitive PsychologyMental HealthHealth and WellnessPsychologyPersonal Growth

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

OriginalsBook binding

Originals

Adam Grant

The Art of HappinessBook binding

The Art of Happiness

Dalai Lama XIV Bstan-ʼdzin-rgya-mtsho, Howard C. Cutler

Pre-SuasionBook binding

Pre-Suasion

Robert Cialdini

Peak PerformanceBook binding

Peak Performance

Brad Stulberg, Steve Magness

That's What She SaidBook binding

That's What She Said

Joanne Lipman

Coconut & SambalBook binding

Coconut & Sambal

Lara Lee

Cognitive PsychologyBook binding

Cognitive Psychology

Michael W. Eysenck, Mark T. Keane

Train Your Mind, Change Your BrainBook binding

Train Your Mind, Change Your Brain

Sharon Begley

Change Your Brain, Change Your Life (Revised and Expanded)Book binding

Change Your Brain, Change Your Life (Revised and Expanded)

Daniel G. Amen, M.D.

American Mania: When More is Not EnoughBook binding

American Mania: When More is Not Enough

Peter C. Whybrow

Authentic HappinessBook binding

Authentic Happiness

Martin E. P. Seligman

The Inner Game of MusicBook binding

The Inner Game of Music

W. Timothy Gallwey, Barry Green

Psychology of the Digital AgeBook binding

Psychology of the Digital Age

John R. Suler

Happier : Learn the Secrets to Daily Joy and Lasting FulfillmentBook binding

Happier : Learn the Secrets to Daily Joy and Lasting Fulfillment

Tal Ben-Shahar

Bastard Out of CarolinaBook binding

Bastard Out of Carolina

Dorothy Allison

TranscendBook binding

Transcend

Scott Barry Kaufman

The Living GitaBook binding

The Living Gita

Swami Satchidananda

Mama TriedBook binding

Mama Tried

Emily Flake

From Bacteria to Bach and BackBook binding

From Bacteria to Bach and Back

Daniel C. Dennett, Daniel Clement Dennett

The Inflamed MindBook binding

The Inflamed Mind

Edward Bullmore

OnwardBook binding

Onward

Howard Schultz, Joanne Gordon

FloridaBook binding

Florida

Lauren Groff

The Most Powerful Idea in the WorldBook binding

The Most Powerful Idea in the World

William Rosen

Heart of the MatterBook binding

Heart of the Matter

Emily Giffin

Awake in the WildBook binding

Awake in the Wild

Mark Coleman

AstroballBook binding

Astroball

Ben Reiter

The Happy VeganBook binding

The Happy Vegan

Russell Simmons, Chris Morrow

Trauma: The Invisible EpidemicBook binding

Trauma: The Invisible Epidemic

Paul Conti

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Book Collections you might like →

Andrew Huberman's Book Recommendations

Andrew Huberman's Book Recommendations

Andrew Huberman is a renowned neuroscientist and tenured professor at Stanford University, where he leads the Huberman Lab, focusing on brain function, behavior, and health. He has significantly contributed to the understanding of neural plasticity, particularly how the brain can change in response to experience and injury. Huberman is widely recognized for his engaging public science communication, which includes the popular "Huberman Lab" podcast that translates complex neuroscience topics into accessible insights for broad audiences. His research has been published in leading scientific journals, earning him numerous accolades and fostering a deeper public appreciation for neuroscience. Additionally, his work extends into practical applications, influencing fields such as mental health, vision restoration, and performance optimization.

View Collection
Alexis Ohanian's Book Recommendations

Alexis Ohanian's Book Recommendations

Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.

View Collection
Bill Gates's Book Recommendations

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

View Collection
Brendon Burchard's Book Recommendations

Brendon Burchard's Book Recommendations

Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.

View Collection
Arianna Huffington's Book Recommendations

Arianna Huffington's Book Recommendations

Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.

View Collection
Frank Chimero's Book Recommendations

Frank Chimero's Book Recommendations

Frank Chimero is a renowned designer, illustrator, and author best known for his influential book "The Shape of Design," which explores the philosophy and practice of design. His work emphasizes the intersection of creativity and human experience, earning him a respected place in both the design and literary communities. Chimero has contributed essays and lectures that have inspired a new generation of thinkers in the creative industries. He has also been recognized for his ability to distill complex ideas into accessible, thought-provoking content. Beyond his writing, Chimero's design projects and illustrations have been featured in numerous prestigious publications and exhibitions.

View Collection
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

View Collection

Creativity is not just a flicker of inspiration; it is the continuous interplay between the mind's curiosity and its ability to embrace the unknown.

Creativity and the Brain

By Mario Tokoro, Ken Mogi

Frequently Asked Questions