Drunk Tank Pink

In 'Drunk Tank Pink,' Adam Alter delves into the fascinating influence of colors on human behavior and decision-making. Through intriguing experiments and real-world examples, he reveals how our surroundings shape our thoughts and actions without us even realizing it. From the calming effect of blue to the impulsive nature of red, Alter unveils the psychology behind our color associations. With wit and insight, the book challenges readers to reconsider the world around them and the unseen forces at play in their everyday lives. Prepare to see colors—and your choices—through a whole new lens!

By Adam Alter

Published: 2014

Drunk Tank PinkBook binding

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