Getting to Yes
In 'Getting to Yes', Roger Fisher, William Ury, and Bruce Patton present a groundbreaking approach to negotiation that emphasizes collaboration over confrontation. Rather than viewing negotiation as a battle, they advocate for principled negotiation that focuses on mutual interests and relationships. The authors introduce practical strategies for ensuring that all parties feel heard and respected, paving the way for win-win solutions. Through real-world examples, they illustrate how to navigate difficult discussions and reach agreements that satisfy everyone involved. This book is essential for anyone looking to master the art of negotiation and transform conflicts into opportunities.
By Roger Fisher, William Ury, Bruce Patton
Published: 1999
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