Payoff
In 'Payoff', behavioral economist Dan Ariely delves into the intricacies of human motivation and what truly drives our decisions. Through captivating anecdotes and groundbreaking research, he uncovers the profound impact of intrinsic motivation over monetary rewards. Readers are invited to explore how our desires for meaning, recognition, and social connections often outweigh financial incentives. Ariely challenges conventional wisdom and illuminates the hidden forces behind our choices. This thought-provoking journey leaves us questioning how to harness our understanding of motivation for greater fulfillment in both personal and professional realms.
By Dan Ariely
Published: 2016
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