The Win Without Pitching Manifesto Book Summary

In 'The Win Without Pitching Manifesto,' Blair Enns challenges the traditional sales process, advocating for a revolutionary approach to winning clients without the typical pitches. He emphasizes the importance of positioning oneself as a trusted expert rather than a salesperson. Enns offers compelling strategies to help professionals navigate the complexities of client relationships while maintaining their creative integrity. The manifesto unfolds a thought-provoking exploration of value-based selling and the art of persuasion. This book equips readers with the tools to transform their business approach and attract clients who recognize their worth.

By Blair Enns

Published: 2010

""You can’t win without pitching, but the best pitches are the ones that don’t happen because value is clearly articulated and understood beforehand.""

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"You can’t win without pitching, but the best pitches are the ones that don’t happen because value is clearly articulated and understood beforehand."

The Win Without Pitching Manifesto

By Blair Enns