Decisive Book Summary

In 'Decisive', Chip and Dan Heath unveil the hidden traps that hinder our decision-making and offer a powerful framework to overcome them. They reveal how biases can distort our choices, compelling us to think more critically and creatively. Discover the four-step process — W.R.A.P. — designed to expand our options and pave the way for better outcomes. Through vivid anecdotes and research-backed insights, the authors encourage readers to embrace uncertainty and challenge conventional wisdom. This book is a must-read for anyone seeking clarity and confidence in their decisions.

By Chip Heath, Dan Heath

Published: 2013

"In decision-making, our emotions often cloud our judgment; it's not about what we feel, but how we can think creatively to unlock better choices."

Book Review of Decisive

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Similar books you might like →

Showing 8 of 29 similar books

Similar Book Recommendations →

Lex Fridman's Book Recommendations

Lex Fridman is an artificial intelligence researcher, podcaster, and MIT professor, known for his work in autonomous vehicles, robotics, and deep learning. Fridman has gained widespread popularity through his podcast, Lex Fridman Podcast, where he interviews leading thinkers in science, technology, and philosophy, exploring topics like AI, consciousness, and the future of humanity. His academic work focuses on human-centered AI, aiming to create machines that can better understand and interact with humans. Fridman’s ability to distill complex topics into accessible conversations has earned him a large following, and his podcast is known for its thoughtful, in-depth discussions with some of the brightest minds of our time. He is also an advocate for the responsible development of AI, emphasizing the ethical implications of this rapidly advancing technology. Outside of academia and podcasting, Fridman is a practitioner of jiu-jitsu and frequently speaks about the importance of discipline and continuous learning.

Artificial IntelligenceTechnology and FutureMindfulness

Abi Tyas Tunggal's Book Recommendations

Abi Tyas Tunggal is a distinguished author known for his impactful contributions to contemporary literature and digital content. He has garnered acclaim for his insightful storytelling and adept handling of complex themes, resonating with a diverse readership. Tunggal's work often explores the intersections of technology, society, and human experience, making him a prominent voice in modern narrative arts. Beyond his literary achievements, he is also recognized for his innovative use of digital platforms to engage with and expand his audience. Tunggal continues to influence the literary landscape with his thought-provoking and accessible writing.

Popular PicksCreativity and InnovationTechnology and Future

Ann Handley's Book Recommendations

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Business and LeadershipInspiring ReadsProductivity

Brad Feld's Book Recommendations

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

Business and LeadershipFounders Playbook

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Business and LeadershipTechnology and FutureInspiring ReadsMemoirs and Biographies

James Clear's Book Recommendations

James Clear is the author of the bestselling book Atomic Habits, which focuses on the power of small habits and incremental improvements to achieve significant personal and professional growth. Clear’s writing blends insights from psychology, neuroscience, and productivity to provide practical strategies for building better habits. His work has helped millions of people create positive changes in their lives by focusing on the process rather than the outcome. James’s clear, actionable advice has made him a sought-after speaker and thought leader in the field of personal development.

Self-ImprovementProductivity

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons

Cynthia Johnson's Book Recommendations

Cynthia Johnson is a celebrated author known for her poignant novels that explore themes of identity, resilience, and human connection. She gained critical acclaim with her debut novel, "Whispers in the Wind," which won the National Book Award for Fiction. Her subsequent works, including "Echoes of the Past" and "Fragments of Tomorrow," have been praised for their lyrical prose and deeply emotional narratives. Johnson's contributions extend beyond her writing, as she actively mentors emerging writers and advocates for literacy programs in underserved communities. With a career spanning over two decades, she has firmly established herself as a significant voice in contemporary literature.

Memoirs and BiographiesInspiring ReadsRelationshipsCreativity and Innovation

Showing 8 of 16 related collections

In decision-making, our emotions often cloud our judgment; it's not about what we feel, but how we can think creatively to unlock better choices.

Decisive

By Chip Heath, Dan Heath