The Halo Effect

In 'The Halo Effect', Phil Rosenzweig challenges the myths surrounding business success and how perceptions can skew reality. He argues that the admiration for successful companies often blinds us to their flaws, creating a 'halo effect' that distorts our understanding of what truly drives performance. With insightful case studies and rigorous analysis, Rosenzweig exposes the pitfalls of relying on anecdotal evidence and the allure of hindsight. Dive into this thought-provoking exploration and discover how to break free from these cognitive biases. Prepare to rethink what you thought you knew about success in the corporate world!

By Phil Rosenzweig

Published: 2007

""Success can make us blind to the reality of failure and mislead us into believing that we are closer to perfection than we truly are.""

The Halo EffectBook binding

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Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. 40,000 first printing.

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About the Author

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Phil Rosenzweig

Phil Rosenzweig is a renowned author and business thinker, best known for his influential works in the fields of management and strategy. His notable books include 'The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers' and 'The Smartest Guys in the Room: Management Lessons from the Enron Debacle.' Rosenzweig's writing is characterized by its insightful analysis and a keen understanding of the complex dynamics within organizations. He combines rigorous research with engaging narrative to challenge conventional wisdom and provoke critical thinking among readers.

Book Details

Key information about the book.

Authors
Phil Rosenzweig
Published
February 2007
Publisher
Free Press
ISBN
0743291255
Language
English
Pages
256
Genres
Business and EconomicsOrganizational BehaviorBehavioral EconomicsManagement Theories

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"Success can make us blind to the reality of failure and mislead us into believing that we are closer to perfection than we truly are."

The Halo Effect

By Phil Rosenzweig

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